Four directions, all built from your existing burgundy mark and set in the same Fraunces serif as the new site. Each is shown on light and on dark so you can see how it holds up across letterhead, signage, the website and social.
The box removed, the name given room to breathe. Modern, premium and unmistakably a law firm. Pairs with the monogram below for small spaces.
A compact "P" mark that nods to the original block, with the keyline detail kept as heritage. Doubles as the favicon, app icon and social avatar.
For those who want to keep the burgundy box. Same idea as today, but better proportioned, with a brass keyline and a cleaner serif. Most recognisable to existing clients.
The same wordmark in the eucalypt green and brass from the website mockup. Shown so you can compare the two palettes side by side before we lock one in.
How the monogram works as a favicon, app icon and social avatar.
All concepts are vector and will be delivered as scalable SVG plus transparent PNG, with the type converted to outlines so they render anywhere. The burgundy shown is a slightly deeper, richer claret than the original, which reads more premium in print and on screen.